Personal Production Role Proposals and Interveiw

1. Why do you want to do this production role?

I am very interested in Marketing and Believe that I am confident to perform in this role as well as being in the cast. I have always had an interest in Marketing and Fundraising and i think that i would input a lot of ideas and contributions.

2. What experience do you have in this area?

-Work experience in a PR Company ( On Broadcast )
- Media Option at Brit School
- Involved in Marketing team for Macbeth in the Shakespeare schools company in 2012.

3. What do you think are the necessary planning & preparation requirements of this role?

-Fundraising and contributing ideas
- Targeting audiences for ticket sales
- Producing Merchandise and products for the show

4. What Material/Equipment would you need to carry out this role effectively?

- A small budget for fundraising and a space
- Access to printers for leaflets
- Time to sell tickets and target people/audiences

5. What skills are you interested in developing through this work?

- Being able to come up with good fundraising ideas
- Developing skills in ticket sales

6. What do you think are the chief responsibilities of this role to ensure a good end product?

-To come up with creative ideas to sell tickets
- To work as a team to target audiences

7. How would you communicate with others in the team to achieve task objectives?

- In lessons
- In our own free time
-Working together closely and listening to one another's opinions and ideas

8. Describe a situation when you worked in a team. What was your contribution and what did you learn from it?

- Shakespeare Schools Company (Cast and Marketing team)
- Work Experience in a PR Company
- Its Important to listen to other peoples ideas
- Researching as a team on who we would target.

Marketing Research

Marketing Team:

What is the job like?

A theatre's marketing officer helps to look after the theatre's public image in order to promote and sell as many tickets as possible, ensuring there is money for the next show.

As a marketing team member, you are part of the staff group who:

• oversee the design and printing of brochures, leaflets and posters 
• maintain and update the theatre's website
• come up with ways to attract audiences – these might be special offers on tickets, or an exciting poster campaign
• deal with the press, making sure they have the opportunity to review the show
• monitor what the press are saying about the show in their reviews, and what the audience think of their theatergoing experience 

A good marketing officer is able to identify who the show's target audience is. Sometimes this will take some research. They will then work to make sure this target audience is aware of the play and attracted to it, even before the tickets go on sale.

A degree in marketing can help, but try and gain some experience working in a ticket office.

Once you know who you are trying to tell about what, then the task is to spread the word by every means available: advertising, posters, mail shots, the internet, publicity, promotions and press.

The marketing director will usually work with the play’s director, the design department, and the cast to make sure the marketing materials match the show and represent it properly.

How do I get into theatre marketing? 

There are plenty of ways to become a marketing officer. Many people start off by working in ticket sales, and move into marketing from there.

Others might start off as a trainee marketing assistant and work their way up.

There are also courses in marketing and management which may help you to build your skills. At school, subjects such as English, IT, business studies and media studies will help you to develop some of the skills you need.

A degree or diploma in marketing can also help, but equally you could try to gain some experience of working in a ticket office, and then add in some short courses. Many English and media graduates work in marketing, but many people who did not study these subjects have also worked their way into the area.

Training in these skills will help round out your CV:

• copywriting
• the basics of graphic design
• IT: particularly managing blogs and websites and promoting them online

Marketing manager:

The marketing manager’s role is to promote and sell tickets. To do so, they manage all aspects of the theatre’s publicity and advertising material which includes, fliers, posters, press adverts, brochures, newsletters and websites. They oversee their content, design and production and arrange distribution of all printed material. Sometimes, in smaller theatres, this role includes press and public relations.

The job of the Marketing Department is to publicise and promote all aspects of the Royal Exchange Theatre - the shows and events, the building and opportunities within, news & information regarding the Royal Exchange, initiatives and opportunities relating to all the various departments and staff, and generally raising the profile of everything we do. 

There are 7 members of staff working in the Marketing Department and they all have different jobs to do, from Planning, Promoting, Design, Print, Digital and Press.

They produce brochure, programmes, posters, letters and leaflets to publicise and advertise a production – all of these are called print.

Marketing also advertise shows via online, through e-mail, social networks, third party online sites, video trailers and of course this website.